BrandLyft | Small Business Marketing

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  • Working with Kalor’s Septic Servicing

    We had the opportunity to develop a new website for a local business here in our hometown of Cartersville Georgia. Kaylor Septic provides septic tank pumping, repairs, and upgrades to customers all across the counties surrounding Bartow county. We had the pleasure of designing their website and we look forward to seeing their online presence skyrocket with an SEO-friendly site design that flies and is ready to convert visitors into customers.

    Here are some of the features of the website that we incorporated:

    • Custom WordPress Design
    • HyperLocal Services Pages for SEO ranking
    • Compressed Files & Alt Tags Optimized For SEO Keywords
    • Instant Chat That Sends Leads-to-Text Notifications
    • WordPress Tuned Hosting On Our Flywheel Servers

    There are more things under the hood and things we’ll be doing month to month to get that SEO ranking high in the organic search results, but that’s a secret. If you’re a small business owner, we’d love to give you a demo site and proposal on what our tiny but mighty sites can do for your business.

  • BrandLyft Marketing – Your Trusted GoHighLevel GHL Automation Partner

    BrandLyft Marketing – Your Trusted GoHighLevel GHL Automation Partner

    GoHighLevel has taken the marketing automation by storm and it shows no signs of slowing down. We’ve been using it for our agency and clients for the past year and a half, and we’re continuously impressed with the development team and the ambitious roadmap they have planned. They have a great leadership team with Shaun Clark, and their vision is going to change the way agencies fulfill services for clients forever.

    At BrandLyft, we’re Go High Level, GoHighLevel, or GHL Experts (Their name is different everywhere!). We’ve repurposed GoHighLevel in our automation app, LeadDragon, and we have dozens of single users enjoying the savings of time and resources with such a powerful app. From a service standpoint, we offer funnel developments with landing pages like the one below:

    We also love setting up funnels that are connected directly to a Facebook Lead Form like this one also:

    From coaching our clients on how to properly follow up, sales psychology, generating the leads, and setting up the right script, we can do it all. Our landing pages are also beautiful, and since it all lives in one platform and the communication channels are all consolidated, you don’t have to login or glue a dozen different software in one piece with Zapier. We do one thing and one thing best, and that’s enabling our clients to accelerate their sales by letting them solely focus on sales, by taking care of all the development, automation, and marketing. Be sure to find us under the GoHighLevel Partners directory within your GoHighLevel Dashboard, just search “BrandLyft”. We also think you’ll absolutely LOVE the snapshots we’ve built that are ready to go and plu-in-play for any small business owners.

    Do you have a GoHighLevel project you need help with? Reach out for a free demo account and talk to us about your project.

  • 5 Steps to Attracting New Customers with Great Social Media

    Social media is such a popular platform that many people are actually addicted to it! If you are the owner of a business and you don’t have social media accounts, or you neglect them, then you are really missing out! Social media can help you build your brand by allowing you to spread brand awareness, create customer loyalty and even sell your products!

     

    If you have working social media accounts, but they aren’t all that active or you would like to attract new followers, and convert them to customers, here are the five steps that you need to take now: 

    Step 1: Use a Logo

    A great logo will help people remember you. Logos lend themselves well as profile pictures and backgrounds for social media. You won’t have to bother with changing them every other week and when people see your posts they will automatically recognize who they are from. Logos should be kept simple, easy to understand, and hopefully, easy to remember. To create a logo to use on your social media accounts, visit Logo Creator. 

    Step 2: Create Great Visuals

    Humans are visual creatures. People are much more likely to be drawn to a post that has images or graphs than a post that is text only. You want to make sure that you have professional looking sharp images that are high quality so they will grab the attention of the reader. Bright colors in images are also important to catching the eye. If you want to make sure you have a professional edge when editing photos and creating social media posts, try visiting Canva. They have templates for all of the social media platforms and lots of editing tools. 

    Step 3: Share Your Content

    Simply relying on your followers is not likely to spread your content far enough to give you the kind of boost that you are hoping for. A great place to share your original content is in groups and on other people’s pages. If you are careful to choose groups that your ideal demographic would generally like, you are likely to pick up some followers, and by the nature of where you found them, these followers are actually good qualified leads. 

    Step 4: Interact with Your Followers

    One of the best ways to build consumer loyalty and turn followers into customers is to build solid relationships. Online, the way to build those relationships, and to build trust, is to interact with your followers. This is as easy as it sounds. Try asking open ended questions, post polls and share your followers posts as well. When your customers comment on your posts, reply to them, and when they share your posts, make sure that you say thank you! Someone sharing your post is the online equivalent of a word of mouth referral. 

    Step 5: Share Useful Content

    Make sure what you post is not dominated by sales and ads. Post about the things that you and your customers share in common and both care about such as current events, social issues and community news. Share posts about how to use your products. Share helpful DIY projects (it doesn’t hurt if you sell the materials to complete them). Make sure that your content is carefully created to draw the customer to you and not to push them away. Keep in mind the general demographic you want to attract and make sure that your content is appropriate. 

    Conclusion

    If you are having a hard time keeping up with your social media, try an app like HootSuite. It will allow you to create a hub for all of your different social media accounts as well as schedule posts. Also keep in mind that new social media sites are popping up everyday, always be open to experimenting to find the ones that are most compatible with your brand.

  • Working With Mark Ford & American Dakota

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Mark Ford runs a business in the textile region of Northwest, Georgia, USA. American Dakota specializes in lodge, southwest, and designs inspired by the first Americas. Their designs can be seen on not only rugs but blankets and bedspreads. Mark came to Brandlyft for brand and business consulting. Our CEO Shawn Greenway knew just what to do for Mark’s business and brand.[/et_pb_text][et_pb_code _builder_version=”4.7.3″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]

  • Working With JZ’s Taste of Georgia

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    JZ’s is a wine bar located in the heart of Cartersville GA, They offer a great variety of Georgia wines carried in from around the state. JZ’s started working with Brandlyft because of our marketing and social media expertise. Engagement on her page began to grow once we implemented videos into her business model. With all of these combined, plus business consulting from our CEO Shawn Greenway, The JZ’s Taste of Georgia Brand has begun to take on a more distinct identity.

     

     

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  • Working With Bill Temple – Toles Temple & Wright, inc

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Bill is an experienced Realtor with a demonstrated history of working in the real estate industry. Toles Temple & Wright, inc. has been in business for the last  50 years. Brandlyft has been able to work with incredible people over the last few years and Bill Temple is one of those people. With social media and video becoming more prominent in the online world, Brandlyft was able to work with Bill to get his engagement and views up for his business.

     

     

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  • How brands can use TikTok to reach new audiences

    TikTok is not only on the rise, it’s here to stay. Every month, millions of people around the world are scrambling to download the app. It’s a new social media giant that’s fully dedicated to video content. Soon 82% of all web traffic will go into videos.

    If you use TikTok just right, you can introduce your business or product to a huge audience. TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in 2018. According to their reports.

    TikTok is all about fun and visually appealing content. If you take a look at the TikTok trending page, you’ll find tons of silly videos set to hit songs.

    You are probably aware that TikTok is all about fun and creativity, it’s time to create fun, creative content of your own. Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok. Plus, one of the biggest benefits of TikTok is that you don’t need to create highly-polished videos. Simply Pull out your smartphone and start recording.

    Keep it simple. A light-hearted video that shows off your products will come across more authentic than if your business tries creating a viral meme and fails.

    Work With TikTok Influencers

    Another way you can reach new audiences is to work with TikTok influencers that already have a ton of followers, especially if you manage to find an influencer in your field or that enjoys your products. Working with influencers can really help you make a connection to an upcoming generation that is going to make up a large percentage of consumers within the decade.

    TikTok Campaigns

    TikTok has included ads and marketing campaigns for its users, these include:

    1. Brand Takeovers: This allows brands to take over TikTok for the day. They can create images, GIFS, and videos with embedded links to landing pages or websites.
    2. Hashtag challenges: You can now promote your hashtags to grow your engagement.
    3. Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features.

    Now, TikTok is not for every type of business out there but then again neither are Facebook, Instagram, Twitter, Pinterest, or Linkedin. Keep this in mind, Social media platforms are where you will likely find your customers and are a great opportunity to reach new audiences to get them interested in your products or services.

    So if your business has a younger audience, TikTok is the perfect place to attract their attention and users may even become your brand ambassadors by commenting and sharing your posts.

  • How much money is being spent during the election on Facebook Ads?

    Facebook’s ad platform is an essential tool for political campaigns. President Donald Trump and former vice president Joe Biden’s 2020 presidential campaigns have spent a combined $175,325,675 on Facebook ads through the month of October this year, according to Facebook data. That’s compared to about $750 million on television ads this year so far, according to Advertising Analytics.

    Unlike traditional media, Facebook charges campaigns wildly varying prices for each ad on its platform, with some ads costing a few dollars per thousand views and others costing more than $100 per thousand views. Our analysis of ads run between July 1, 2020, and Oct. 13, 2020, found that the differences also varied by candidate: Joe Biden’s campaign was charged more on average than President Donald Trump’s was. The Biden campaign would have saved $8 million if Facebook had charged him the same rate as it charged Trump.

    Overall, for every 1,000 times, an ad was shown, Biden paid an estimated $25.52 on average, and Trump paid $23.09, an 11 percent difference.

    We are all familiar with the Fb Ads bidding system. Everyone is competing for awareness and views. However, the companies that are spending more are also those who are reaching and engaging with more people.

    It is not easy to run ads during the election because any miswording or too much text can be interpreted as a swing in the election by Fb’s algorithm. The best bet for your ads is probably to wait until after the election if you want to really run anything solid. In the meantime you are going to be very careful about your copy and text on your ads, Fb might not take it.

    We know how tricky it can be about running your ads during the election but unless you are experts like we are, you are going to need some tips.

    Here are some different types of ads you can run during the election:

    1. Image Ads – Image ads may be simple, but they don’t need to be boring, mage sure you have an outstanding photo about your product or service so that it will stop and attract your audience online.
    2. Video Ads- Videos can show up as news feeds or stories. Videos can show your product or service in action. Also, videos convert more.
    3. Video Poll Ads- This mobile-only option is better than just showing your audience a regular video because it comes with a poll people can interact with and offer their input about product or services. This not only increases your brand awareness but is also an excellent way to get feedback from your customers.
    4. Carousel Ads- Carousel ads can use up to 10 images to showcase your product or service. You can highlight multiple products or services all in one post.

    These are some of the different ads you can run. Hopefully, you now understand a little more about the implications of the election and how you can set up your ads.

  • Why PPC Is Important For Your Business

    PPC is the fastest platform to run ad campaigns and to get immediate traffic from it. You can easily set up a PPC campaign in about half an hour or so. This feature is extremely integral for new websites that are looking for exposure and visibility. Also, with this, you can generate significant conversions within weeks. Because getting immediate traffic is not enough, the traffic should also be consistent enough so that your campaigns have a place in the long run.

    because of the large amount of traffic, you will be receiving on your website. It will break if it is not equipped to handle that amount. We suggest that you get a good hosting plan with their own servers to handle the amount of strain on your site.

    You may feel as though your traditional advertising routes have done well in the past and why change if it’s working, right? Well, unlike more traditional advertising outlets, PPC allows you to be more than just noise in a sea of ads.

    • Control over the budget and schedule – When you begin, you set a budget for the ad campaign, however, it is not set in stone. You have the ability to adjust it at any point and, if you find that each click is costing you more than you want to spend, you can change the keywords you are using to get a lower cost-per-click rate. You may also find some campaigns are not doing well, so you can just turn them off and add that budget to ones that are.
    • You only pay for clicks – This saves you a lot of money vs. traditional marketing platforms. You may pay $3 for a click but then get a $300 return in sales. You can also determine the most effective ads by tracking where people are clicking through and where they abandon, especially if your click to conversion rates are low.
    • You can measure and track – Virtually any goal, downloads, contest entries, email signups, etc, can be tracked through PPC advertising. This gives you measurable results to present to your boss and other stakeholders.
    • Results are fast – People are actively searching the key-terms you bid on and, therefore, you could have a lead in less than a minute. While this is not always the case, you won’t have to wait long to have your company mentioned at the top of search results for queries directly related to your products and services.
    • You can target – One of the greatest things about PPC advertising is that you only pay to find exactly who you want to reach. Using keywords, demographics, and interests, the search engine puts your ad up where it matters the most. The leads will be real and relevant, and you can always readjust based on what is working the best. Usually, in about 3-6 months, you can make a great return on your PPC ad budget investment.

    Organic Search results are probably the most reliable sources for achieving long term marketing goals. Although this can also be one of the longest forms of marketing which can take anywhere from a couple of weeks to whole months for the algorithm to kick in.

    If you are building a brand and business, we highly recommend that you set up a PPC marketing strategy or hire someone who knows about PPC. You want to watch your business grow as well as we do. So if you haven’t started growing organically now is the perfect time to do so.

  • BrandLyft CEO Shawn Greenway joins DiscoverHorizons Board of Advisors

    Our Chief Executive Officer Shawn Greenway has joined the Christian Outdoors Apparel Company, DiscoverHorizons. The company was established in early 2018 but has since expanded online and in retail as of this quarter. Shawn and avid outdoorsman got in touch with the brand through a marketing project and felt with his network and skillset, could help the small but growing brand. The company is based out of Calhoun, Georgia, and ships/prints everything from their warehouse.

    DiscoverHorizons is very mission-oriented and part of its mission is to spread responsible stewardship of the creation. According to their website “Every month, we donate a percentage of our total pre-profit & pre-taxed gross sales towards helping further some of these missions. This is a helpful reminder to us to ensure that our faith always comes first in our decision making and we’re striving to make our company a force for responsible stewardship around the world. As of August 2020, we’ve Planted 560 Trees, Donated 1,990 Meals, and 1,395 Gospel Booklets Gifted.”

    With Shawn’s vision, business acumen, and direction, he hopes he can help the brand mature and become even more retail-ready and the company hopes to expand aggressively in 2021.