Category: Marketing

  • BrandLyft Clients Win Big at 2019 OBIE Awards

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    We want to congratulate our client/partners Tamra Wade (REMAX Tru) & Amy Buynoski (Ameris Bank). Tamra Wade is named Sales Manager of the Year, & Amy Buynoski is named the Mortgage Professional of the Year at the 2019 OBIE Awards hosted at the Atlanta Aquarium. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.

     

    The Greater Atlanta Home Builders Association’s OBIE Awards celebrated its 39th anniversary in 2019. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given.

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  • Entrepreneurship Sucks, Are You Ready For That?

    Entrepreneurship Sucks, Are You Ready For That?

    Well, I’ve wasted the entire day today.

    I planned on making a video for my Youtube channel. I spent hours shooting it, editing it, and scripting it, but it fell flat right in front of me.

    That’s five hours I’ll never get back, and it’s an entire Friday wasted. Come to think of it, I took the entire day off yesterday, too.

    Ladies and gentlemen, I’m an entrepreneur. I am dependent on myself for income, daily tasks, planning for my future, and business strategy.

    If I make a misstep, I’ll be toast. If an algorithm changes, I’ll be toast. I remember years ago my biggest goal was to be independent, work my own hours, live on the other side of the world, and write about whatever I wanted.

    Well, here I am, and it’s an absolute blessing some days and a complete clustercuss on others. Here’s why it sucks.


    Be Ready To Always Worry About Finances

    I am on a financial hamster wheel. I had a chat with a good entrepreneur friend of mine the other day and he admitted to having relatively severe anxiety from worrying about the future.

    I do, too.

    In fact, last August I nearly worried myself into a Crohn’s flare up. My face broke out like I was back in high school. I had bumps all over my back, too. It was embarrassing.

    And when does this financial worrying end for us? I get that you can get laid off in corporate America too, but it’s nothing like this.

    My main revenue stream could dry up tomorrow. I could say goodbye to $3,500 per month in the snap of a finger. I think I’d be able to generate something new and recover, but scrambling in the aftermath of that would be a major kick in the groin for me.

    Entrepreneurship culture is so quick to glamorize this lifestyle. The custom hours, the Bali life — but nobody talks about the significant financial risks, the burnout, the overworking.


    The Things You Love Doing Will Turn Into A Cage

    I’ll be honest, this week I’ve been burned out. I just don’t care to finish most of my tasks. I don’t know why I’m burned out, but I am.

    Entrepreneurship is about creating freedom for ourselves, but sometimes this very freedom can turn into a cage.

    For example, I love writing. I’ll never not love it, but there’s days I really don’t want to write anymore, and writing is a big part of my revenue stream.

    What do I do now that I’ve turned something I love into money? In some ways this is an even worse cage to be in compared to being stuck in corporate America.

    What else is there to do in my off time? Before I might write after Dinner to calm myself down. Now what? I just spent all day writing — I don’t want to write anymore.

    Ironically I still write to calm myself down, but now it’s to calm myself down from the utter terror that I’ll run out of money. I’m writing not for the fun of it — I’m writing to stay afloat financially. So weird.


    I Worry I’m Too Spoiled

    If I ever had to go back and get a real job, I worry I’d become suicidal. I really do.

    I couldn’t bare working a real job before, which is why I quit like 4 jobs in a row to pursue freelancing. At least then there was a roadmap to something better. To me, that better life included writing about whatever it was that I wanted to write about and getting paid for it.

    Okay, here I am, living the dream. Now I want something else? The problem is, there’s not too many other hobbies that I have.

    I could review movies for Youtube (I love watching movies), but that would end up feeling a lot like work at some point, too.

    What do we do when we’re exhausted from the very thing that used to cure our exhaustion?

    This is a bad place to be in. In many ways, this is a place that can lead to a lot of the vices those in corporate America turn to. Drinking, drugs, other things. What else can make me feel better? When I don’t have any other hobby to turn to, what do I do then?


    And Then There’s The Overworking

    Because we’re masters of our own fate, and not beholden to clocking in and out, it’s easy for us to overwork ourselves.

    Happened to me for a year and a half before I snapped out of it.


    Entrepreneurship Is A Never-Ending Ferris Wheel

    The circle never stops spinning. For most, there is no such thing as making it big and sitting on the spoils until you die.

    It is a game where people that are infinitely sharper than you (and more hard-working) are flooding onto the scene every day. What happens when you’re burned out and can’t stomach writing any more blog posts? What happens when a young buck on the scene comes on and doesn’t mind writing two blog posts a day?

    This is a hard game. It can be a won a variety of different ways, but most times it favors the ones who are still hungry, and sometimes entrepreneurship makes me gag.

    Staying sane mentally is probably the biggest challenge I’m facing right now. This game is not for the faint of heart. It’s not just about working hard and being smart, it’s about staying sane and not descending into madness — like Khaleesi.

    And while I’m half-joking as I write that, there’s another part of me that’s serious as a heart attack.


    Do These Things To Maintain Your Sanity As An Entrepreneur

    1. Take random days off.
    2. Diversify revenue streams so when you’re bored of doing one thing you can do something else while you recover.
    3. Make friends with other entrepreneurs to share frustrations.
    4. Don’t spend 14 hours in your room working every day.
    5. Worrying is like alcohol. In moderation, it’s fine, but too much does absolutely no good.

    I hope that helps.

    Article originally written at The Startup @ Medium by: Tom Kuegler

  • Why Facebook’s new currency Libra is good for the world.

    Why Facebook’s new currency Libra is good for the world.

    Facebook is trying to create it’s own currency called Libra.

    Libra has several meanings. In ancient Rome, it was a unit of weight, and would play a role in the pound being eventually created.

    In the zodiac calendar however, Libra is often associated with balance.

    And I believe that is what the new currency can achieve, more so than being just a unit of measurement.

    If Facebook’s ambitious plan works, then all the people who do not have access to a bank account, but have a mobile phone, will be able to trade and work. More people will be able to earn money and survive.

    It will also make it much, much easier to buy online without having to use credit cards or other financial intermediaries. It will reduce the hassle we face.

    But there is a much bigger reason I believe Libra is good for the world and will move us forward.

    For a long time, economists and financial analysts have been discussing the benefits of introducing one global currency.

    Supporters of Bitcoins had argued that Bitcoin would be the one to do it. But as we have seen, it is far too unpredictable. The limited amount of Bitcoin available, makes it more of a speculative investment similar to extreme gambling. Hardly what can bring balance to the world.

    Libra on the other hand, has potential. Initial impressions make it out to be more stable than Bitcoin. It doesn’t seem to have the flaws that plagued Bitcoin.

    It is still early days, and we do not know enough about Libra to draw any solid conclusions yet. There are still questions.

    Despite this, I personally hope it can become the dollar of the world. Facebook, with it’s 2.3 billion monthly users, is perfectly poised to launch a global currency.

    If enough people use this, it can replace/eliminate all the other currencies in the world. I can imagine a future where people in different countries use Libra. And a loaf of bread or certain number of hours worked in the same occupation, can get paid the same amount in this currency across different countries. This can bring more equality to the world.

    There are also plenty of hard times and financial instabilities that occur as a result of fluctuating foreign exchange rates. When the dollar value of a particular country drops, it becomes more expensive for residents of that country to purchase much needed goods. When inflation runs rampant, there will be people carrying baskets of money to trade for a loaf of bread. A global currency, if done correctly, may have the potential to rescue people from this by preventing it from ever happening.

    If a global currency is introduced, it will also significantly reduce outsourcing. It will not be cheaper to hire someone from overseas if everyone across the world uses the same currency.

    There are many who believe outsourcing is good. I personally do not, as I believe it is exploiting the poor.

    The only potential negative of Libra, is actually a positive from a business perspective for Facebook. Which is that it will make Facebook the permanent social media of the world. As without Facebook, you won’t be able to use Libra.

    I read an article recently on how less people wanted to use Facebook because of all the ads being run, and the Cambridge data scandal. That article claimed now would be the perfect time for another social media company to try and step up and replace Facebook, and people wanted to leave the social media behemoth.

    But if this move by Facebook works, nobody will be leaving. From a business perspective, this is a brilliant strategy.

    I have to give Zuckerberg credit, he is a genius who will be remembered in history, possibly in the same way we remember the ancient Romans. He created the first truly global social media used by enough people to connect the world. And now he might succeed in creating the first global currency. And he is only 35 years old!!!

    Whether people like him or hate him, it’s hard not to respect his p̶l̶a̶n̶s̶ ̶f̶o̶r̶ ̶w̶o̶r̶l̶d̶ ̶d̶o̶m̶i̶n̶a̶t̶i̶o̶̶n intelligence.

    But for me personally, I don’t mind Facebook remaining the number one social media in the world, in return for us having a stable global currency that can bring equality and balance.

    There is still a lot we do not know about Libra. It was only four hours ago that it was announced, and we will no doubt learn more as time goes on.

    I for one, am optimistic and hopeful.

    Zuckerberg may have big visions to unite the world around Facebook. But I am happy for him to do so, if it can bring balance, or Libra, to our global economy.

    Article originally written on The Startup @ Medium by: David Nerehtur