Lead Dragon is the Ultimate Automation & Text Messaging Platform built to manage a Businesses Follow up, two-way texting, pipeline, scheduling, and so much more.
What our users are saying
Never worry about your salespeople or marketing campaigns letting leads go cold. We facilitate and create meaningful conversations with all your lead and sales sources.
Get More Online Customers Consistently.
Lead Dragon is the most powerful nurture & sales tool that grows your business and gives you actual results. Feel the Dragon.
Why Lead Dragon is so Powerful to Manage Your Leads:
MANAGING LEADS FOR A BUSINESS IS A PAIN… managing leads from multiple sources like websites, landing pages, Facebook Ads, Google Ads, and more can be a real headache when they are all going through Google Sheets. The day to day activities of a business makes it impossible to follow up with the leads. The leads get cold, and you start to wonder if the leads were not worth reaching out too. This is where Lead Dragon comes in. We bring in all the leads AND automate all the follow-up conversations immediately. It takes stress off the business, doing the initial conversations and they ONLY have to focus on the good conversations and in working on the things they love the most about their business. Lead Dragon will increase ROI and fix the communications gap as fast as possible.
Reactivate Your Existing Lead Database
Import an email list, and send a bulk SMS text and email campaign with triggers and sequences to reactivate any potential interest in a cold database. Capture the leads, and get alerted when someone has booked an appointment, call, or asks a question that needs a human answer.
Automatic Call-Pushing Built For Speed
When a Lead, Opt-In, or Trigger comes in, you can automatically push a phone call to contact your leads. Harness the speed of LeadDragon.
Centralized Analytics Dashboard
Track stats such as appointment rates, campaign effectiveness, and even response/open rates. Forget reports and gluing together reporting tools.
Built-In 2-Way Messaging Platform
Harness the power of SMS texting or Messenger. Increase the speed of all conversation channels all in one easy-to-use platform. Never let a lead get cold!
Built-In Appointment Management
Use our built-in calendar or integrate with Google Calendar to set and manage appointments. With triggers, you can create mini-campaigns for no-show appointments and reminders!
Full SMS Text Automation Sequences
Follow up with an automated SMS text drip that can be scheduled at any predetermined window. Use it for appointment reminders, text drips or delivering lead magnets.
Automated Follow Up Campaigns
You’ll be able to create automated follow-up campaigns to any Lead, Prospector existing Clients all in one central place. Combine the power of SMS and email in one powerful follow up system.
Ringless Voicemail Marketing Capabilities
Drop a Voicemail to any contacts automatically using a pre-recorded message. We have the same features of SlyBroadcast & much more including call-recording for training purposes.
Full Email Marketing Drip Automation
Follow up on new leads or an existing list with an automated email drip sequence that can be scheduled at any predetermined window. Create full sequences based on your lead sources.
Reviews Manager For Your Business Listings
We help your business grow by automatically generating more positive reviews. Get customer feedback, increase your Google local rankings, reputation up, and help your overall SEO Trust Score.
Lead Dragon Replaces the core functionality of all this software:
Google Sheets
Active Campaign
Skipio
CallDrip
SlyBroadcast
CallRail
ClickSend
PipeDrive
MailChimp
Reputation Management
And so much more!!!
The Only Tool You’ll Ever Need
“This tool replaces so many other marketing tools! We instantly started generating warm leads using no ad spend, simply by re-activating our existing database with LeadDragon’s powerful automation tools.
Here is a list of our favorite software, equipment, and services we use in our business almost daily. These are the building blocks and foundational tools we use to record, edit, and flesh out our podcast episodes for ourselves and our clients. We’ve used a ton of different softwares and tools in the past, but these are the tried and true, the well tested and have the fullest recommendation from us.
Audacity is an easy-to-use, multi-track audio editor and recorder for Windows, Mac OS X, GNU/Linux and other operating systems. A sweet tool to edit all of you audio clips.
As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results.
But now and then, something comes along that will disrupt your methods. And it’s up to you whether you jump in when it’s new, or wait until it’s been tested. Often by your competitors.
That disruptor is TikTok.
The rise and rise of TikTok
Space shuttle taking off on a mission
As part of Talkwalker’s social media trends analysis, we’ve seen a big change in consumer habits, especially when it comes to social networks. While the average time spent on social media is increasing, how we divide that time over different platforms is having the biggest impact. And the new player that’s taking a slice of our social media time, is TikTok.
TikTok is a social media video app for creating and sharing short lip-sync, comedy, and talent videos. Barely 2 years old, the platform is now the fourth largest in the world, hitting 500 million active monthly users in June 2018. And remaining one of the most downloaded social media apps.
For 2020, social media marketers need to start looking away from the big 4 (Facebook, Instagram, LinkedIn, Twitter), and start including new platforms like TikTok into the mix. Here are 5 reasons why.
1. Building communities
The way people are consuming social is changing. It’s becoming less about what you are doing as an individual, and more about what you can do as a community.
Sharing ideas, starting conversations with like-minded people, building community projects – that’s what matters. The major channels saw this coming, focusing on groups as part of their strategy. Facebook now has over 400 million group members across the globe.
Although there isn’t a group element in TikTok, you can see community is at the heart of the platform. Much of the content is trend-driven, with people creatively responding to other people’s videos. Duets are a great example of this, with users able to add responses to other videos, for real collaboration.
TikTok is providing the kinship users desire, while avoiding the potential toxicity on other platforms.
2. Anti-marketing marketing
Generation Z doesn’t like advertising. 51% of them now use ad-blockers when browsing. That means the traditional strategies of SMA and SEA won’t work as well for them as previous generations.
Instead, you need to be less invasive. It ties back to that sense of community. These savvier social media users are willing to engage with brands on their level. So when you’re building brand stories that incorporate your community, you’re on to a winner.
TikTok is an ideal platform for this. Brands are now building their own channels on the platform, with content adapted to suit the TikTok audience. Which is already paying off. The NFL started advertising on the platform in September 2019, and amassed over 541K fans.
NFL has mastered content creation designed to suit the TikTok audience.
3. User-generated content
User-generated content is also one of our trends for this year. And that links to another major concern for this generation: authenticity. 90% of Millennials say authenticity is important to them when it comes to choosing the brands to support.
Due to the increase of fake news, consumers trust in social media has declined over the last few years. Although each platform is working hard to fight this issue, TikTok has the advantage due to its newness. It drives authentic content as part of its design.
And that’s because of its focus on UGC. It’s the most authentic content available, relying not on marketing strategy, but consumer advocacy – that people want to talk about your brand only because they love it.
As part of your TikTok strategy, ensure you encourage UGC whenever possible. Be part of the conversation, and help shape that conversation towards your brand.
4. Instant, raw trendjacking
Social media is quick. Being on trend is essential if you want to be seen as a relevant brand, and if you want to drive engagement as much as possible.
Speed usually comes at a cost to production value – but the good thing is, that doesn’t matter as much anymore.
Users are more willing to forgive raw, less polished content if it’s right on trend.
This isn’t a strategy specifically for TikTok. It can work just as effectively on Twitter, where short, sharp messages can cut through the noise quickly. But TikTok has nurtured a platform of raw, unfiltered content that you can create with minimal effort and time.
An example of quick, raw content that engaged as it was right on trend.
5. Nano influencers
Influencer marketing will still be a major part of marketing in 2020. Though expect the change in audience to disrupt that too.
Influencers are no longer the people we expect. As part of the issues with authenticity, and the increase in more discerning social media users, celebrity influencers are on the wane. There’s too many dangers associated with using these large audience influencers. That and consumers don’t want to be sold to by the stars they feel disconnected from, instead turning to the smaller, niche experts that have built the communities and content they enjoy.
This isn’t just a trend for TikTok. We’ve seen this turn towards micro (upto 100K followers) and even nano-influencers (upto 1000 followers) across all social media channels.
But TikTok is perfect for nano-influencers. There aren’t the established influencers that you’d find on other channels. And the platform allows anyone to quickly and easily build a community around their content, amazing views in a fairly short period of time.
TikTok – the 2020 social media disruptor
TikTok is still a new platform. And while it’s not tried and tested, it does hold the potential for anyone willing to take a risk on it.
2020 is going to be the year that social media marketing gets disrupted, and we will see consumers bouncing around platforms other than the big 4. The question is, if your audience migrates to a platform like TikTok, will you be there to greet them?
After having ran a marketing agency, consulting company, & coached sales team to convert for a couple years now, there is one definitive task I find myself repeating over and over in the sales meetings I’m involved in; Diagnosing if that business is ready for a true marketing agency engagement. When I’m pitching BrandLyft Marketing, I’m often left with business owners that have been burned with other marketing agencies, sometimes it’s not their fault, other times I know it’s because they weren’t ready. They weren’t ready often because they didn’t have the sales systems, processes, and foundation in place. Sometimes it’s also a poor product/market fit. Not only do I have to convince them of working with us, but in many cases, I’m having to re-educate the importance of marketing, sales-marketing synchrony, and brand positioning as a whole to their business. This in many cases leaves their idea of working with an agency a horrible nightmare, because if there not ready it can be for both.
The #1 one thing a business owner or decision maker should be looking for in the early stages of looking for a marketing agency is whether that agency leads with a one-size-fits-all approach or a truly consultive deep dive on their business issues, how marketing plays it’s role, and making sure things happen towards their desired income. Too often, agencies offer packages, emailing marketing, PPC, SEO, Facebook Ads, without even finding out if that’s the best lead acquisition strategy. Not only that, but that may not be the cure to the business owner’s issue he/she wants to solve.
Why A Package Approach Is Wrong
When you go to a doctor, do they lead with a variety of medicines for you to choose from? Of course not. For a doctor to properly do their job, they need to know what issues you are and have been experiencing, and the symptoms they have caused. It’s no difference in business. A marketing agency that leads with things like Facebook likes, Twitter followers, web traffic, lead gen, etc. is an agency destined to fail you because it’s prescribing vanity metrics, no lead/sales attribution, or a marketing/sales journey map.
The Consultative Deep-Dive Approach Is What You’re Looking For
In order for a marketing agency to truly be the right partner, they need to take the time to understand the history of your business, your products, brand story, market positioning, your competitors, what’s worked, what hasn’t, the results (or lack of), and what your goals and objectives are (business outcome). Filling out a form or a 30 min call isn’t quite nearly enough to get there. An true agency needs to commit to taking the time, asking the right questions, and digging to deliver a customized strategic and tactical plan for your business. They don’t see you as a client, they see you as a partner. They want to be a true extension of your business and are committed to going deeper than surface level metrics!
The good news, when you find an agency that does it right, you’ll know. They go above and beyond. They truly understand your brand story and wants to be part of the piece in the puzzle that helps you get it to where it needs too. A good question we ask ourselves in the pre-qualifying stages is, “What would a successful Agency partnership look like”. If the answer is attainable, we’ll let you know. If it’s out of the realm of expectations in the project scope, we’ll also let you know. By asking and listening, we’ve managed to work with some dream clients.
We’re super excited to announce that we’ve launched our series of business, sales, and marketing Podcast called “Full Potential”. This podcast will overlap over the common things that business owners think about when growing their businesses and taking it to the next level. We’ll talk about our “BrandLyft” formula of identifying where a business cycle in growth is at, invite awesome industry expert guests, and keep you at the head of the marketing industry. Our host will be our CEO, Shawn Greenway. You be able to listen to our podcast on Anchor.FM , Spotify, iTunes, & Google Podcasts.
We want to congratulate our client/partners Tamra Wade (REMAX Tru) & Amy Buynoski (Ameris Bank). Tamra Wade is named Sales Manager of the Year, & Amy Buynoski is named the Mortgage Professional of the Year at the 2019 OBIE Awards hosted at the Atlanta Aquarium. Presented by the Atlanta Sales and Marketing Council, the OBIE Awards are the premier awards given in the Atlanta new home construction industry.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrated its 39th anniversary in 2019. The awards began in 1980 and have grown throughout the years to include more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards are named after the obelisk shape of the actual award given.
I planned on making a video for my Youtube channel. I spent hours shooting it, editing it, and scripting it, but it fell flat right in front of me.
That’s five hours I’ll never get back, and it’s an entire Friday wasted. Come to think of it, I took the entire day off yesterday, too.
Ladies and gentlemen, I’m an entrepreneur. I am dependent on myself for income, daily tasks, planning for my future, and business strategy.
If I make a misstep, I’ll be toast. If an algorithm changes, I’ll be toast. I remember years ago my biggest goal was to be independent, work my own hours, live on the other side of the world, and write about whatever I wanted.
Well, here I am, and it’s an absolute blessing some days and a complete clustercuss on others. Here’s why it sucks.
Be Ready To Always Worry About Finances
I am on a financial hamster wheel. I had a chat with a good entrepreneur friend of mine the other day and he admitted to having relatively severe anxiety from worrying about the future.
I do, too.
In fact, last August I nearly worried myself into a Crohn’s flare up. My face broke out like I was back in high school. I had bumps all over my back, too. It was embarrassing.
And when does this financial worrying end for us? I get that you can get laid off in corporate America too, but it’s nothing like this.
My main revenue stream could dry up tomorrow. I could say goodbye to $3,500 per month in the snap of a finger. I think I’d be able to generate something new and recover, but scrambling in the aftermath of that would be a major kick in the groin for me.
Entrepreneurship culture is so quick to glamorize this lifestyle. The custom hours, the Bali life — but nobody talks about the significant financial risks, the burnout, the overworking.
The Things You Love Doing Will Turn Into A Cage
I’ll be honest, this week I’ve been burned out. I just don’t care to finish most of my tasks. I don’t know why I’m burned out, but I am.
Entrepreneurship is about creating freedom for ourselves, but sometimes this very freedom can turn into a cage.
For example, I love writing. I’ll never not love it, but there’s days I really don’t want to write anymore, and writing is a big part of my revenue stream.
What do I do now that I’ve turned something I love into money? In some ways this is an even worse cage to be in compared to being stuck in corporate America.
What else is there to do in my off time? Before I might write after Dinner to calm myself down. Now what? I just spent all day writing — I don’t want to write anymore.
Ironically I still write to calm myself down, but now it’s to calm myself down from the utter terror that I’ll run out of money. I’m writing not for the fun of it — I’m writing to stay afloat financially. So weird.
I Worry I’m Too Spoiled
If I ever had to go back and get a real job, I worry I’d become suicidal. I really do.
I couldn’t bare working a real job before, which is why I quit like 4 jobs in a row to pursue freelancing. At least then there was a roadmap to something better. To me, that better life included writing about whatever it was that I wanted to write about and getting paid for it.
Okay, here I am, living the dream. Now I want something else? The problem is, there’s not too many other hobbies that I have.
I could review movies for Youtube (I love watching movies), but that would end up feeling a lot like work at some point, too.
What do we do when we’re exhausted from the very thing that used to cure our exhaustion?
This is a bad place to be in. In many ways, this is a place that can lead to a lot of the vices those in corporate America turn to. Drinking, drugs, other things. What else can make me feel better? When I don’t have any other hobby to turn to, what do I do then?
And Then There’s The Overworking
Because we’re masters of our own fate, and not beholden to clocking in and out, it’s easy for us to overwork ourselves.
Happened to me for a year and a half before I snapped out of it.
Entrepreneurship Is A Never-Ending Ferris Wheel
The circle never stops spinning. For most, there is no such thing as making it big and sitting on the spoils until you die.
It is a game where people that are infinitely sharper than you (and more hard-working) are flooding onto the scene every day. What happens when you’re burned out and can’t stomach writing any more blog posts? What happens when a young buck on the scene comes on and doesn’t mind writing two blog posts a day?
This is a hard game. It can be a won a variety of different ways, but most times it favors the ones who are still hungry, and sometimes entrepreneurship makes me gag.
Staying sane mentally is probably the biggest challenge I’m facing right now. This game is not for the faint of heart. It’s not just about working hard and being smart, it’s about staying sane and not descending into madness — like Khaleesi.
And while I’m half-joking as I write that, there’s another part of me that’s serious as a heart attack.
Do These Things To Maintain Your Sanity As An Entrepreneur
Take random days off.
Diversify revenue streams so when you’re bored of doing one thing you can do something else while you recover.
Make friends with other entrepreneurs to share frustrations.
Don’t spend 14 hours in your room working every day.
Worrying is like alcohol. In moderation, it’s fine, but too much does absolutely no good.
I hope that helps.
Article originally written at The Startup @ Medium by: Tom Kuegler
Facebook is trying to create it’s own currency called Libra.
Libra has several meanings. In ancient Rome, it was a unit of weight, and would play a role in the pound being eventually created.
In the zodiac calendar however, Libra is often associated with balance.
And I believe that is what the new currency can achieve, more so than being just a unit of measurement.
If Facebook’s ambitious plan works, then all the people who do not have access to a bank account, but have a mobile phone, will be able to trade and work. More people will be able to earn money and survive.
It will also make it much, much easier to buy online without having to use credit cards or other financial intermediaries. It will reduce the hassle we face.
But there is a much bigger reason I believe Libra is good for the world and will move us forward.
For a long time, economists and financial analysts have been discussing the benefits of introducing one global currency.
Supporters of Bitcoins had argued that Bitcoin would be the one to do it. But as we have seen, it is far too unpredictable. The limited amount of Bitcoin available, makes it more of a speculative investment similar to extreme gambling. Hardly what can bring balance to the world.
Libra on the other hand, has potential. Initial impressions make it out to be more stable than Bitcoin. It doesn’t seem to have the flaws that plagued Bitcoin.
It is still early days, and we do not know enough about Libra to draw any solid conclusions yet. There are still questions.
Despite this, I personally hope it can become the dollar of the world. Facebook, with it’s 2.3 billion monthly users, is perfectly poised to launch a global currency.
If enough people use this, it can replace/eliminate all the other currencies in the world. I can imagine a future where people in different countries use Libra. And a loaf of bread or certain number of hours worked in the same occupation, can get paid the same amount in this currency across different countries. This can bring more equality to the world.
There are also plenty of hard times and financial instabilities that occur as a result of fluctuating foreign exchange rates. When the dollar value of a particular country drops, it becomes more expensive for residents of that country to purchase much needed goods. When inflation runs rampant, there will be people carrying baskets of money to trade for a loaf of bread. A global currency, if done correctly, may have the potential to rescue people from this by preventing it from ever happening.
If a global currency is introduced, it will also significantly reduce outsourcing. It will not be cheaper to hire someone from overseas if everyone across the world uses the same currency.
There are many who believe outsourcing is good. I personally do not, as I believe it is exploiting the poor.
The only potential negative of Libra, is actually a positive from a business perspective for Facebook. Which is that it will make Facebook the permanent social media of the world. As without Facebook, you won’t be able to use Libra.
I read an article recently on how less people wanted to use Facebook because of all the ads being run, and the Cambridge data scandal. That article claimed now would be the perfect time for another social media company to try and step up and replace Facebook, and people wanted to leave the social media behemoth.
But if this move by Facebook works, nobody will be leaving. From a business perspective, this is a brilliant strategy.
I have to give Zuckerberg credit, he is a genius who will be remembered in history, possibly in the same way we remember the ancient Romans. He created the first truly global social media used by enough people to connect the world. And now he might succeed in creating the first global currency. And he is only 35 years old!!!
Whether people like him or hate him, it’s hard not to respect his p̶l̶a̶n̶s̶ ̶f̶o̶r̶ ̶w̶o̶r̶l̶d̶ ̶d̶o̶m̶i̶n̶a̶t̶i̶o̶̶n intelligence.
But for me personally, I don’t mind Facebook remaining the number one social media in the world, in return for us having a stable global currency that can bring equality and balance.
There is still a lot we do not know about Libra. It was only four hours ago that it was announced, and we will no doubt learn more as time goes on.
I for one, am optimistic and hopeful.
Zuckerberg may have big visions to unite the world around Facebook. But I am happy for him to do so, if it can bring balance, or Libra, to our global economy.
