BrandLyft | Small Business Marketing

Category: Website Design

  • Clutch Commends BrandLyft as One of the Top Social Media Marketing Companies in Georgia 2021

    Clutch Commends BrandLyft as One of the Top Social Media Marketing Companies in Georgia 2021

    BrandLyft is a boutique marketing agency based in Cartersville, Georgia and was established in 2014. We help businesses navigate the world of digital marketing. We’re more than an agency, we’re your marketing partner.

     

    We are an all-star team of designers, marketing managers, digital strategists, business consultants, and adorable office dogs. We cater to businesses of all sizes, industries, and revenue models offering services including advertising, social media marketing, SEO, PPC, branding, web design & development and more.

     

    Today, we are proud to announce that BrandLyft has been highlighted on Clutch among Georgia’s top social media marketing companies. Clutch is an established B2B reviews platform that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.

     

    “We love our clients and sometimes awards are the icing on the cake, knowing we are being recognized for going the extra mile.” – CEO, BrandLyft

    It is sometimes not bad to brag about our accomplishments, we worked hard to get them and we know we deserve them. So, if you visit our Clutch profile, you can only see that we have an average of perfect 5-star rating out of 16 reviews from satisfied clients we have served and some are still ongoing.

     

    “Their accessibility, professionalism, and flexibility were great.” – CEO, OWN Realty

     

    We truly care about our clients and great pride in high client retention. Book a discovery call so we can find out a little bit about your business and marketing goals, so we can put together a custom proposal for your needs.

     

  • What is a landing page

    What is a landing page

    We all know how important a website is for establishing your brand’s presence online, but what if you want your business to grow and bring in more referrals, leads, and sales? In the end, you’ll need a landing page, but most business owners aren’t familiar with how to develop one from scratch. What is the best place to begin? What do you write about? Is there a process for completing a design?

    You do not need to worry, as we have provided you with an in-depth, step-by-step guide to assist you in doing all this and more. The purpose of this article is to explain what a landing page is, why you need one, and how to create one that accomplishes your conversion goals.

     What is the purpose of a landing page?

    Typically, a landing page is a web page used to advertise or market a particular product or service. Consumers click through to this site after clicking on the URL to find out more about the products or services they are being offered.

    What’s the difference between a landing page and a web page?

    However, it’s essential to keep in mind that a landing page is still a different web page from a specific web page.

    Multiple links will be included on a web page, as will numerous goals to encourage visitors to read more articles, learn more about the author, or connect with the brand on social media.

    Unlike generic web pages, a landing page focuses on just one goal: to get the user to respond to its call to action. Visitors will click away without being distracted by main website navigation, resulting in fewer potential distractions and a more positive engagement experience.

    What types of landing pages exist

    Landing pages can be designed differently, but two main types are most commonly debated: short-form and long-form.

    #1. Short-form landing pages contain less information and therefore work well for increasing leads, particularly if you want your visitors to download your offer. There is less content on these pages, and therefore there is less chance of distraction. Furthermore, the visitor will be more likely to become captivated if the information is accessible, concise, and appealing.

    #2. Long-form landing pages, on the other hand, are commonly used to do a hard sell. You can benefit enormously from the persuasion and storytelling that a long-form page offers if your product or service carries a high price tag (such as premium online courses, exclusive training, or a high-value bundle).

    Short-form pages are designed to facilitate the visitor’s transition from the call-to-action directly to the first step of the shopping cart. Long-form pages use long copies to help the visitor make a quick and easy decision. There is a narrative structure in your proposal, so you have the opportunity to address everything from potential readers’ hesitations to how your product deals with their pain points, how it meets their needs, and more.

    You may also want to consider a static landing page versus a video landing page for your website designer.

    #3. With video landing pages, viewers can have hit-or-miss results, but it comes down to one important distinction: whether or not they can control the video. A study of B2B buyers found that 33% of them will leave a site for no other reason than to see automatic audio and video.

    Researchers found, however, that videos on landing pages that convey a certain mood or feeling (so a video depicting concert footage on a concert page, for example) can be compelling. Further, landing pages with videos and playback controls are 144% more likely to convert visitors who watched the videos than those who didn’t.

    #4. A static landing page, on the other hand, does not feature any video. The landing page idea follows that fewer distractions are better when creating a conversion: content and imagery are very important. When a page is static, its focus is on the user, as experienced through fixed content, rather than constantly updating visuals.

    Why are landing pages necessary?

    #1. Offers tailored to segmented audiences

    A separate landing page for every promotion you run is necessary if you’re targeting different segments of your customers. Depending on what kind of customer you are, you might have different offers for new customers, customers who have signed up for a free trial, or customers who are part of your high-tier plan.

    It is easier to adjust a campaign’s call-to-action, copy, and design to meet its intended audience when it has its specific page for each promotion.

    #2. A variety of products

    You might want to create multiple landing pages when selling multiple items or even if you’ve got a single item with multiple attributes. You can then create different landing pages for each context and target audience, effectively increasing conversions.

    #3. Multiple sources of traffic

    A marketer or advertising agency can create separate landing pages for every traffic source that they use, whether it’s email marketing, various social networking platforms, or other channels. What is the reason? In general, you will want to promote different messaging, imagery, and calls-to-action for each channel based on the audience they represent.

    Building conversion-optimized landing pages

    Landing pages are designed to convert prospects into customers. An effective landing page converts well.

    For a landing page to be successful, you must have the correct elements in place, regardless of how much traffic you get or how good your offer is.

    Are you interested in learning more? We’d love to hear from you.

  • Why branding is so much more than just a logo

    Why branding is so much more than just a logo

    Branding is so much more than just a logo. We understand that most people see a logo as the element which makes a brand recognizable but a logo is only the cherry on top.

    Coca-Cola is more than a soda. Starbucks is more than a coffee. Apple is more than a smartphone. These brands offer more than a recognizable logo, they offer an experience that makes their logo memorable.

    From the language, they use in their commercials to the colors and typography they run in their Ads. Companies who create strong brands are in it for the long run and these types of businesses thrive once their mission and BRAND become recognizable to the public. It takes that initial push until it can just snowball down the Hill. It may take many hills before making it to the level of giant companies that’s why it’s important to maintain momentum.

    What Is A Brand?

    Let’s first ask ourselves, what is a brand, and what are the elements they consist of?

    A brand is a feature or set of features that distinguish one organization from another. At least that’s the proper definition of a brand but as I stated earlier, a brand is an experience and that experience is what distinguishes one company and its logo from any other company and its logo.

    A brand gives your business identity, makes it memorable, builds trust, encourages others to buy from you, supports your marketing campaigns, and brings your employees pride.

    Brand Elements & Branding

    Branding is the process of researching, developing, and applying brand elements to your company so that consumers can begin to associate your brand with your products or services.

    A brand is compromised of a name, tagline, logo, brand voice, mission, color palette, typography, and much more. We will go deeper into how to combine these elements and create a brand that goes to work for you.

    Creating A Brand

    1. Finding Your Customer Persona

    The first step in creating a brand is to first determine your target audience. Take a good look at your product or service and see the type of people whether they be in your personal business or in your industry, and make them into a demographic.

    1. What kind of people are they?
    2. What are their favorite activities?
    3. What is the age range of your customers?
    4. What gender is most likely to buy from you?
    5. Where do they live?
    6. What other brands are they wearing?

    All of these are important questions on figuring out who your target audience is, once you’ve figured out who you are selling too then it will be easy for you to target directly to them.

    2. Establishing Your Mission statement

    The second most important element in starting a brand is your mission.  So ask yourself why you created the company in the first place, some other reason besides just getting money.

    Before you can build a brand that your audience recognizes, values, and trusts, you need to be able to express your own passion and purpose that the business provides. Then, every element of your brand (logo, photos, tagline) will reflect the mission. Your brand needs a personality in order to thrive.

    Your mission is the constitution which encompasses why your organization exists and why people should care about your brand.

    3. Create Your Brand Guidelines

    Your brand guidelines include color palette, fonts, phrases, and visual assets.

    It takes a Graphic Designer or someone who has a good eye for design to pick out brand colors and fonts. The general rule for color theory and how to go about picking a color for yourself is:

    1. First, find out what color represents your brand personality the best. Each color has a unique personality.
    2. Once you picked out a color that goes with your brand personality you must pick a complementary color
    3. Once you have your main color and its complementary find the analogous color schemes of each and you have your full-color pallet

    Typography is more simple, you simply pick two fonts that work well together and stick with those two fonts for your brand.

    You’re going to want to build up a photo library of all photos related to your brand. These photos will help you understand your brand visually and will make it easier for others to understand it as well.

     

    Put Your Brand To Work

    Now that you have a better understanding of your brand and its elements it’s time to put your brand to work. Make sure that you are omnipresent and display your brand anywhere and any chance you get to. These are channels where you can apply your brand across your business and into the real world.

    1. Website

    A website is your shop online where thousands of people walk into it every day. Wouldn’t you want your personality and mission to be reflected on your online shop?

    Spread your brand across your website, don’t use anything else other than your brand guidelines. Your website is a major part of your company identity, if it doesn’t reflect your brand then it will only confuse your customers.

    2. Social Media

    If your website is your store online then think about social media as the hallways and walkways in the mall where everybody gathers around for social conversations.

    Everything that you are putting out there needs to have your brand on it. Regular posts, carousel, slideshows, videos, stories, infographics, everything has to be presented so that it is easier for customers to recognize your business.

    3. Marketing

    Marketing is Primarily used to:

    1. Get Attention
    2. Keep Attention
    3. Multiply Attention
    4. Convert Attention

    It’s critical that you run campaigns that establish brand awareness and introduce yourself to brand new audiences. To take it up another level, You want to convert your customers so that they become your brand ambassadors and keep buying from you. Brand ambassadors also tell others about your brand by commenting and sharing your brand. With your brand guidelines all in order, you already know how your ads should appear and what type of caption to write.

    Here is an example of a brand guide that we made for one of our clients Discoverhorizons.

  • Working with Kalor’s Septic Servicing

    We had the opportunity to develop a new website for a local business here in our hometown of Cartersville Georgia. Kaylor Septic provides septic tank pumping, repairs, and upgrades to customers all across the counties surrounding Bartow county. We had the pleasure of designing their website and we look forward to seeing their online presence skyrocket with an SEO-friendly site design that flies and is ready to convert visitors into customers.

    Here are some of the features of the website that we incorporated:

    • Custom WordPress Design
    • HyperLocal Services Pages for SEO ranking
    • Compressed Files & Alt Tags Optimized For SEO Keywords
    • Instant Chat That Sends Leads-to-Text Notifications
    • WordPress Tuned Hosting On Our Flywheel Servers

    There are more things under the hood and things we’ll be doing month to month to get that SEO ranking high in the organic search results, but that’s a secret. If you’re a small business owner, we’d love to give you a demo site and proposal on what our tiny but mighty sites can do for your business.