In the intricate tapestry of franchise management, the right tools can make all the difference. Introducing BrandLyft Marketing – your ultimate partner in harnessing the potential of HighLevel to revolutionize your franchise group’s marketing and operations. With a proven track record and a dedication to excellence, we seamlessly integrate HighLevel into your franchise ecosystem, streamlining processes, cutting costs, and boosting profitability.

As seasoned experts orchestrating HighLevel implementations for franchise and multi-location businesses, we’ve fine-tuned our approach to ensure flawless execution. Over the years, we’ve guided dozens of franchises toward unrivaled success by leveraging HighLevel’s capabilities. Our unique advantage lies in our proprietary white-labeled version of HighLevel, aptly named “LeadDragon.” This version is meticulously designed for franchise needs, focusing on simplicity, user experience, robust support, and plug-and-play strategies that we’ve honed through our extensive client portfolio.

The result? A solution that elevates lead generation, engagement, and conversions and dramatically reduces software costs, directly contributing to your franchise group’s profitability.

Our commitment goes beyond providing the tool itself – we equip your franchise owners with the training and support they need to harness LeadDragon effectively. We understand the intricacies of multi-location software management, and our expertise ensures a seamless transition for franchise owners. We don’t just make software; we forge partnerships that drive success.

But we don’t stop there. We recognize that your franchise group might have proprietary or industry-specific software. That’s why we specialize in making these disparate systems “talk” to HighLevel, creating a unified engine that drives efficiency and synergy across all levels of your organization.

Why choose HighLevel? The answer is simple: flexibility, robustness, an extensive range of features, and cost-effectiveness. It’s a CRM and marketing automation tool that adapts to your unique needs and evolves with your business. However, partnering with the right team is critical to unlocking its full potential. This is where BrandLyft Marketing steps in. Our proven expertise ensures the seamless rollout of HighLevel, from strategy to execution. Our fractional CMO services are designed to guarantee impeccable execution, leaving no stone unturned in your journey toward franchise success.

Our comprehensive engagements are designed to deliver replicable and predictable outcomes for your franchisees or multiple locations. From migration to meticulous build-outs, our processes are designed to ensure a harmonious and effective transition, setting the stage for consistent success.

With dedicated account managers, 24/7 live chat support, and Zoom training sessions, we’re always by your side. We understand that ongoing support is crucial, especially when dealing with multiple stakeholders and locations.

Moreover, our expertise extends to crafting your internal training portal for HighLevel. We ensure your end users are proficient and confident in utilizing the system to its full potential, further enhancing operational efficiency.

Are you ready to empower your franchise group with the unparalleled capabilities of HighLevel? Let’s collaborate to elevate your franchise management to new heights. Book a discovery call with BrandLyft Marketing and take the first step towards a transformative partnership.

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]BrandLyft has been selected by the FindBestSEO’s editorial staff to be one of the Top 10 providers in the Best SMO Companies category for October 2022. FindBestSEO is a well-established B2B reviews platform that connects companies around the world with the solution providers they need to boost efficiency and production.

BrandLyft is a marketing agency founded in 2014 in Cartersville, Georgia. We assist companies in navigating the world of digital marketing. We are more than a marketing agency; we are your marketing partner.

Designers, marketing managers, digital strategists, business consultants, and professionals comprise our all-star team. We provide advertising, social media marketing, SEO, PPC, branding, web design & development, and other services to businesses of all sizes, industries, and revenue structures.

“We love our clients and sometimes awards are the icing on the cake, knowing we are being recognized for going the extra mile.” – CEO, BrandLyft

[/vc_column_text][vc_row_inner content_placement=”middle” woodmart_css_id=”6351875dafa4e” responsive_spacing=”eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzUxODc1ZGFmYTRlIiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column_inner width=”1/2″][vc_column_text woodmart_inline=”no” text_larger=”no”]BrandLyft has been selected by the FindBestSEO’s editorial staff to be one of the Top 10 providers in the Best SMO Companies category for October 2022.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column_inner][/vc_row_inner][vc_column_text woodmart_inline=”no” text_larger=”no”]Sometimes it is appropriate to boast about our accomplishments, because we worked hard for them and know we deserve them. Consequently, you will notice that we have an average 5-star rating out of various reviews from delighted clients we have served, some of which are ongoing.

“Their accessibility, professionalism, and flexibility were great.” – CEO, OWN Realty

“I don’t think there’s anything they can improve on — they were good on everything.” _ Executive, Outdoor Furniture

“I feel that BrandLyft is invested in my business’ growth.” _ Owner, Asili Wellness

“They understand what needs to be done in order to capture growth.” _President & Owner, American Dakota Textiles

We genuinely value our clients and take great satisfaction in our strong client retention rate. Book a discovery call so we can learn more about your business and marketing objectives in order to create a proposal tailored to your needs.

[/vc_column_text][/vc_column][/vc_row]

BrandLyft is The Manifest’s Most Recommended Company in Four Different Categories

The online world is an overwhelming mess of algorithms, rankings, and other technical-sounding jargon. Most companies struggle just to keep up with everything people say they need to know, they can’t even start forming a strategy that suits their needs.

BrandLyft began as a team of professionals that offered to guide such companies towards the best path to success. Now those companies are making their voice heard in our industry. Thanks to these voices we’ve been named as The Manifest’s most recommended company award in four different categories.

The Manifest is a B2B listing platform that helps businesses find the right partner for their project. One of the ways they do this is by highlighting deserving companies through their awards program. Those interested in discovering more about these programs are free to look at The Manifest’s directory for more information.

In addition to being one of the most recommended PCC companies, we’re also on the top lists for three other categories. These are for search engine optimization, search engine marketing, and digital marketing.

Simply getting on one of these lists is difficult enough. The fact that we’re included in multiple ones speaks to the support we enjoy from our clients and partners. We recognize how fortunate we are to have such a dedicated market without whom we wouldn’t be where we are today. This sentiment is echoed by our administrative team.

“We love our clients and sometimes awards are the icing on the cake, knowing we are being recognized for going the extra mile.” – Javier Velazquez, COO and Partner of BrandLyft.

If you’re interested in learning more about the services we offer, please feel free to visit our website. Once you find something you need, don’t hesitate to schedule a call with our team today. We’re always happy to help companies deliver results that help them grow.

Real estate is a tough job to manage. You always have to report stuff, sign documents, and be somewhere to show your homes to customers. Regardless it is your job to be on top of the industry and to be caught up with the housing markets. With so much time within the day doing your work how will you ever slow down to learn?

Well, you don’t have to slow down because there are podcasts! In fact, you can even play them at 1.25x or 1.5x the speed to save more time. The benefit of listening to podcasts is that you can listen to them anywhere and still learn everything about the industry.

We gathered the Top 10 best podcasts that will take your job as a realtor to the next level.

1. Real Estate Coaching Radio

Hosted by Julie and Tim, these two real estate experts will give you important market insights to stay on top of your real estate business.

Best Episodes:

The No-BS Stages To Building Massive Wealth

What Do You Do When You’re Feeling Overwhelmed?

10 Secrets Millionaire Agents Know (And You Probably Don’t)

2. The GaryVee Audio Experience

Hosted by Gary Vaynerchuck. Gary talks about the real struggles of entrepreneurship, business, and marketing.

Best Episodes:

Are you willing to speak your truth?

How to get what you want in life.

The real reason you’re not taking action.

3. The Extra Mile

Hosted by Shawn Greenway. Each week Shawn covers tips, tools, and information to help grow different areas of your business and your life.

Best Episodes:

Lead Nurturing | EPS12

Nobody is Following Up in the Sales Cycle | Shawn Greenway | EP15

Leverage Your Sales Tools | Shawn Greenway | EP17

4. Bigger Pockets

Hosted by Josh Dorkin and Brandon Turner. Interviews with investors of various backgrounds. Gain the knowledge you can apply to grow as a real estate agent.

Best Episodes:

Introducing BiggerPockets’ Brand New Show: Real Estate Rookie Podcast

Leveraging Virtual Assistants and Automation to Build a $2M Portfolio with Stephanie Cabral

Closing 75 Deals Your First Year by Simply Modeling Others with Steven Pesavento

5. The Tom Ferry Podcast Experience

Hosted by Tom Ferry,  an op-ranked real estate and business coach. Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential.

Best Episodes:

5 Actions Smart Agents Are Doing Now!

10 MORE Tactics to Optimize Every Social Media Post 

EP. 59 Why Branding Matters with Marc Davison

6. The Tamra Wade Show

Hosted By Tamra Wade. This podcast is designed to help YOU reach the next level of your real estate career, home-builder marketing/sales, and overall journey to success.

Best Episodes:

Best Practices for Realtors during Social Distancing | EP20

Ama Smith | Instagram Stories | EP17

Tamra Wade and Sherry McSweeney | Agents are Business Owners |EP14

7. Kevin Ward’s YES Talk

Hosted by Kevin Ward, a top coach committed to personal growth and excellence.

Best Episodes:

7 Strategies to Get 5 Deals From Every Listing

3 Stupid Mistakes New Realtors Make

Real Estate Scripts Aren’t Enough

8.  Modern American Realtor – The Wright Brothers

Hosted by siblings, Corey and Casey Wright. Learn marketing, technology and business strategies to survive in the current real estate landscape from second-generation real estate brokers and online marketing experts.

Best Episodes:

14 WAYS TO BE A STAND OUT LISTING AGENT

11 WAYS TO BE A STAND OUT BUYER’S AGENT

NEW GOOGLE ALGORITHM, SEO, AND LIFE CHANGING BUSINESS BOOKS

9. The Team Building Podcast

Hosted by Jeff Cohn to give you actionable information, concepts, and metrics you need to create a blueprint for your own dominant real estate team.

Best Episodes:

How to Implement Effective Systems in Your Business w/Misty Soldwisch

The 6 Things Holding You Back from Building and Scaling a Dominant Business w/Dan Beer

How to Dominate Your Market Using Social Media w/Brie Stephens

10. Zero to Diamond Podcast

Hosted by Ricky Caruth. Ricky Carruth was the #1 Re/Max agent in Alabama 2014 & 2017. Although he still sells over 100 properties every year as a single agent, he is now also coaching real estate agents around the world for free.

Best Episodes:

The Most Selfish Act In Real Estate

Making Money Helping People For Free

Property Owners Only Have Three Options

Worry Less, Produce More

Tune into the best podcast and apply what you learn, only then will you have what it takes to be a real master in real estate.

Thinking about creating a beast marketing team but not sure if you should hire a Marketing Manager or an agency? Keep reading to find out what is best for your business.

Marketing Agency VS In-house Marketing

In order to build your business and get the benefits of your digital marketing campaigns, you will need to make a decision on where to best allocate your marketing resources. Many businesses are cutting their marketing resources or re-allocating them towards another department because of the slowdown due to the events of the CO-VID19 virus. Most business owners and marketing directors who wear multiple hats in their business do not have the time for digital marketing, which is often overlooked. As a consequence, most businesses will have to do and make an important decision about their online presence. 

Should you hire an employee (Marketing Manager) to manage your digital marketing presence internally or hire a digital marketing agency?

The straightforward answer is that it depends on your unique situation and budget! Obviously your employees will normally have more awareness of your company, while agencies will have more knowledge of how to use digital marketing strategies to accomplish your goals. Often internal staff gets caught up with the hustle within your business, having other parts of the business on their minds. When trying to make a decision, you should consider the following:

1. Results-oriented: Who is more capable of producing the results you are looking for? Especially in the market that we’re in?
2. Costs & budget: It is more cost-efficient to hire an employee or agency.
3. Training & internal resources: How much training, equipment, time and resources will be required if you choose to hire a marketing director?
4. Consistency & focus: Who will be the most consistent with digital marketing activity?

The answers to these questions will usually depend on your industry and the kind of customers you’re looking to attract with online marketing, but we have found the following points to be true in most instances.

Who has more knowledge of your company?

The main advantage of hiring an in-house employee to handle social media is that employees are usually more involved with daily procedures. They will be able to capture the images and content of your business on-site. They are normally more updated with company news. However, this can easily be outsourced internally as a creative task to someone else within your company. 

On the other hand, hiring an agency ultimately comes down to having good communication and sharing a Dropbox folder with all of your creative assets. You can even get an agency that does most of the work for you and if they are a local agency they could even visit your business for photography and consulting.

It is far more expensive to hire an employee.

According to Glassdoor, full-time social media managers make an average salary of $50,000. An effective social media marketing program at an agency would cost $15,000 to $18,000 per year at the right company. With a salary that is 3x more expensive, you would also have to consider additional costs associated with social media training, software, applications, equipment, employee turnover, and payroll taxes. Not to mention sick days, vacation days, and raises.

Employee turnover and training is a headache.

As social media continues to evolve, ongoing digital marketing training is a necessity for digital marketing managers. But what happens when your digital marketing manager resigns?

All of the training you’ve spent developing your employees will go down the drain.  Your brand will be at risk because digital marketing involves a lot of password keeping and content strategy. In addition, you will have to start from scratch and train a new employee about your company and how to use digital marketing.

By hiring a social media company, you do not have to worry about employee turnover or training. In fact, most agencies will use more advanced training platforms and techniques.

Employees are often overwhelmed with too many tasks for digital marketing

We have found that several employees who are given digital marketing tasks also have many other responsibilities. In cases like this, social media normally falls back to the end of their to-do list. This may cause inconsistency in your social media activity, decreased results, and ultimately missed opportunities to grow your brand on social media.

Digital marketing agencies are more results-focused.

In comparison to digital marketing managers, agencies are more results-focused. Why? Because the success of their agency will depend on the results that they are able to provide for you. You want to grow your business through social media marketing and agencies want to keep their clients by providing effective digital marketing solutions. This means if you aren’t successful, we aren’t either. 

Digital marketing agencies have more experience on-line.

The benefit of hiring an agency that specializes in digital marketing is the ability to leverage their experience. Niche-specific agencies eat, sleep, and breathe the latest news and strategies in their niche. They work in team environments of multiple social media specialists, with decades of combined experience in the field. The amount of expertise, support, and knowledge available to agencies does not compare to what a single full-time employee can provide.

Digital marketing agencies have more resources and tools.

In addition to high-quality staff with direct experience in your industry (our CEO Shawn was a Loan Officer for over 8 years), digital marketing agencies will also have more advanced technology, resources, and tools available for social media marketing. You can expect a digital media agency to already have design software, content distribution software, access to data, and in-depth analytics to showcase return on investment.

That sums of many of the reasons why many companies are choosing to outsource their marketing efforts to an industry-specific marketing agency instead of second-guessing with an internal employee.

So you’ve been doing killing it on the marketing front. You’ve created amazing branded content and gone to create an incredible brand presence on your social media channels. Your Facebook ads are on point and not only that, you’re even starting to see your Google ranking move up the almighty SEO scale.

I’ve got a ton of leads! Now what?

Most importantly, your list of truly viable leads is increasing. In fact, you’ve got a pretty impressive list… well, at least it’s impressive because your spreadsheet looks huge and your cost per lead looks beautiful. Then all of a sudden you’ve come to a realization and you’re starting to sweat as you think to yourself, “Good leads. Exciting leads. I have a chance to prove what this marketing thing is all about… I have a realistic opportunity to grow the business and I don’t want to blow it! How do I best communicate with them to increase my chances of conversion?” Your time to shine has come to communicate with these leads.

The basics

There are endless ways you can communicate with your new list of potential customers. Let’s be honest. You yourself have been the victim of poor digital communication yourself. So you definitely know how not to do it. The key is – wait for it – effective communication. And that naturally, is where we want to focus. So how do you go effectively go about communicating? What is the right next step? Actually, that answer is based on a number of important factors that include: Who they are. This should be obvious, right? But you’d be surprised by how many businesses don’t know even the basics of their customers. Develop as many accurate buyer personas as suits your customers and potential customers. Make specific sales scripts that your sales agents can use on the fly for each specific kind of client. The same goes for what specific service or product they want. Hopefully, you’ve done your due diligence when getting these leads in the first place so this should be something you can quickly identify.

Provide value immediately and be quick, but don’t sell

Even if they didn’t actually ask a specific question, it shouldn’t be too hard to figure this out with some basic detective work. If they downloaded a content offer, converted on a specific website page, or found you through a targeted ad, then you know the kind of information that they’re interested in. Keep giving them relevant content, or ask more questions to find out what else they want to learn about. Also, don’t sell! Many internet leads may be in the buying phase, but the last thing they want is someone calling them after they download a lead magnet. We suggest using a marketing automation tool like LeadDragon to send them an acknowledgment text, email, and then another personalized text the next day if they don’t respond to the first touches (email & text). That way it takes the time out of the equation of following up with them and it removes the pressure out of the sales cycle.  How much communication have they’ve had with you so far? Let’s face it, we all need a little space from time to time and you don’t want them searching for the unfollow button or unsubscribe link. Nurture them gently, provide value, set yourself as a trusted authority, and go for the conversion! This isn’t Walmart, these are online marketing campaigns and every industry has different length sales cycles. Consider the following tips below!

Lead nurturing evaluation ✔️

Is a lead qualified as being “sales-ready”? Make sure they’re “ripe” before your sales team goes to pick this choice fruit. This may seem obvious, but you don’t want to ruin a ripening fruit by picking it too soon. Plus, you should make sure that your team is spending their time on those leads who are actually ready and willing to take the next step, whether it be with a service or product, bringing them with care through the buyer’s journey.

Timing is everything. ✔️

Even though a customer may seem ready for action, you still have to make sure it’s truly the right time for you as well. Make sure your lead nurturing is in line with your sales cycle while being careful not to bombard them with so many emails that they unsubscribe from all email communication. If your sales cycle is a few months long, make sure to time it so they get an email every few weeks and, if applicable to your business, at least one direct point of contact with a salesperson.

Tell them what they want to hear! ✔️

Consistently refine your messaging. Be sure to keep giving them relevant content. If you need to, don’t be afraid to ask more questions to find out what else they want to learn about. Finding the right new costumers to continually grow your business is often difficult, and it’s worth spending the time to nurture those relationships so that you are building a dedicated customer base.

Provide valuable resources. ✔️

Any time spent researching and generating quality resources is well spent time. You are learning what customers need and how you can provide the information that they are looking for. It would do you well to create resources that are unique to each of the personas (kind of buyers) you’ve created. You can include your blog posts in relevant emails, encouraging your contacts to travel a little further in the buyer’s journey. This not only provides them with more information, but it gets them back to your website where they can interact with your business a little more. When you have a clear understanding of your marketing strategy and how your new leads fit into it, you will be well on your way to successful, continual growth. Add some speed and remove some pressure from this sales cycle using a marketing and nurture automation tool like LeadDragon and you’ll be on your way to maximizing your ad spend and lead acquisition dollars.

Originally written by Grant Cardone:

Every day someone travels to our 10X Headquarters to attend a sales meeting and to spend some time learning how we created the culture of 10X in ALL my companies.

While we aren’t perfect, everyone that comes to Miami notices something is very different than how most companies operate.

Whether it is sales, management, e-commerce, shipping, customer service, real estate, video production, copywriters or accounting you will see people operating with a very similar attitude.

Here are a few tips we use to create the 10X culture:

1) Executives Insist on 10X Environment

All our managers are trained and well aware of our 10X mindset. Leadership always starts at the top! A 10X environment is positive, sales-focused, and full of activity. That means we’re not chit-chatting around the water cooler about the latest news, we’re busy making phone calls and getting deals.

2) Targets in EVERY department

Each department should have its own individual goals so that every single person in the company knows what to shoot for. Having targets — not just monthly targets but DAILY targets is a must if you want people to stay focused on what really matters.

3) Graphs measuring daily activity

I don’t just tell people what the target is — I show them. Use line graphs, bar graphs, pictures, illustrations…anything that gives a VISUAL of what you’ve done and where you need to go. People learn and take in what they see, not what they hear!

4) Daily Company Success Meeting

Every single morning we make a point to have a “success” meeting, which means we share testimonials of what our customers are saying about our products and services. This builds confidence in what we’re selling. Why is this necessary? Because YOU need to be the most “sold” person on the value of the product or service you’re selling!

5) Mandatory Training

If you train at the gym for your physical body, why would you neglect your sales and closing skills by not training them? Everyone in my company trains on Cardone University, and it’s a tool that thousands of other companies also use to keep everyone sharp and increase daily revenue.

6) Reminders throughout the building of Purpose/Beliefs

I hang little quotes throughout the building that are motivational in nature and remind the staff why we do what we do. If you don’t know the things that are most important at your company, neither will anyone else. PROMOTE them!

Also, to really get into the “10X” culture and see what it can do for your business and life, join us and 12,000 entrepreneurs for the upcoming 10X Growth Conference.

Don’t just reserve “sales” for your sales team. Get accounting, e-commerce, shipping, and every other department focused on SALES. You will see a difference, I promise you!

Be Great,

Grant

About Grant Cardone

CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.4B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.